LinkedIn Groups just received a face lift that group managers will want to immediately take advantage of. Banners now appear at the top of the group and leaving the default image on your LinkedIn Group is a definite no no. The banner image is something to help entice your group member prospects with, to inspire your group members to engage and to brand your group’s objectives.
Here’s how to add your banner to your LInkedIn group:
Navigate to the LinkedIn Group You Manage and choose: Manage | Group Information
LinkedIn Group managers may add the new banner (what LinkedIn calls the “Hero Image”) in a PNG, JPG or GIF image.
The image can be up to 2MB in size and should be at least 646 X 200 in size. You’ll be given the option to crop the image once you upload it.
What banner image will you add to your group to engage your LinkedIn Audience?