Social Media Use in Real Estate and Construction Industry

I finally found a definitive study from Business.com that devotes a portion of their research to my niche…the construction industry.  In the 2009 B2B Social Media Benchmarking study published in November discussed such things as “What do people consider to be the most useful social media resources for business information?” and “How do B2B companies judge social media success?”  Some of these finding like only 17% of real estate and construction use Twitter to find or request business related information isn’t surprising, but over half of the survey participants visit company blogs and company profile pages on social media sites.  This free study is a must read so you know what the Most Popular Business Social Media Initiatives are, how executives use social media differently and how they measure social media success.   

Source: Business.com’s 2009 B2B Social Media Benchmarking Study (http://www.business.com/info/b2b-social-media-benchmark-study)