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Arizona Construction Salary Survey Says…

Arizona Construction Salary Survey Says Social Media Recruiting Sources in Infancy

Source: AZ Construction Salary Survey - CFMA VOS - Dec 2011

The Arizona Construction Salary Survey provides you with the employee compensation benchmarks for budgeting and data for best practices during your salary negotiations. The Construction Financial Management Association, Valley of the Sun Chapter is in the process of compiling the results of the December 2011 Arizona Construction Salary Survey. In this sneak peek of the talent employment development section of the survey, the social media recruiting sources while growing, are underutilized, by our survey participants.

My favorite question in the Salary Survey is “What are the primary sources your company uses to recruit new hires (check all that apply)?” While the same question was asked for Field, Office and Executive recruiting, the chart below displays the comparison of office and field recruiting sources:

Arizona Construction Salary Survey Says Social Media Recruiting Sources in Infancy

Source: AZ Construction Salary Survey – CFMA VOS – Dec 2011

The actual reported LinkedIn recruiting usage in the survey were 8.7% for the field workers, 17.4% for office personnel and 12% for management and executives. While Monster, Craigslist and usage were more popular, the Arizona construction industry has begun to embrace some social media. Facebook and Twitter usage were almost non-existent, used by less than 4% of participants. While serving the construction industry, it is still surprising that when it comes to technology that we continue to lag behind other industries. Compare this with statistics from the 2011 Jobvite Survey [slideshare] where

“89% of U.S. companies will use Social Networks for Recruiting”

and you clearly see the disparity.

LinkedIn is the business executives and professional recruitment golden roledex. If your Human Resources Department didn’t realize it, your professional recruiting firm does. As Jobvite has reported, “2/3 of Companies have Hired Successfully using Social Networks”. This is why I blog and teach contractors about LinkedIn, social tools and technology, because there’s a bottom line business value, and it’s not just in recruiting employees.

For those that participated in the Arizona Construction Salary Survey, the full results will be sent to you via email in January 2012. The 2011 Survey is available for purchase for $100 (2009 Survey is available for $50). Request your copy via Email.

If you are looking for ways to better Leverage LinkedIn or have successfully recruited field, office or management positions in the construction industry on social networks, please let us know in the comments. Lastly, please share this with your business connections so they can benefit too.


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