ConExpo-ConAgg is rockin with activity and as a techie and social media consultant it’s time to explain how visitors leverage all the social media outlets during a construction event. You must realize if attendees are looking on-line, they are seeking help, great content and suggestions as to what they haven’t found or seen yet. I noticed early on that the majority of Tweets using the #conexpoconagg hashtag were being used by media and vendors. The media was providing news but only a few smart firms understood how to serve the show’s target audience – contractors and aggregate buyers.
Smart Firm #1: Cummins has advertising that’s smart. They provided the ConExpo App for the iPhone, Android and other smartphone users. It has maps, events and more which serves the attendees well, helping navigate through the huge volume of exhibitors and educational opportunities.
Smart Firm #2: Forcontractorpros.com looked at how they could serve everyone and has the daily recap of the Las Vegas Tourism and Convention Center Channels 6-10 am broadcast of what’s happening at the show 24/7. You can’t go wrong with news and great content that feeds the appetite of the construction industry.
Smart Firm #3: Ok, it’s me. I’m making this a teachable moment. If you don’t use Twitter, here are selected tweets from @carolhagen during the first two days that you probably wish you had read sooner:
Watch #conexpoconagg on the Las Vegas Tourism & Conv Ctr Channel, 6-10 am in your hotel room or 24/7 at http://bit.ly/eZvpqO
Anyone at #conexpoconagg looking for the best place to watch March Madness while in Vegas? Here you go http://bit.ly/f4Ehat
The oldest machine on display at #conexpoconagg http://bit.ly/gWWToP via @DoctorDiesel | That beats my ’29 Packard #aec
If you’re in technology @TomSawyerENR will be @ McGraw-Hill’s booth S-10519 @ 1pm today #conexpoconagg http://bit.ly/ezgXYv
Your first day at #conexpoconagg and own an iPhone? Grab the ConExpo App off iTunes – Maps, Events and More #aec Thanks @cummins
What associations are exhibiting at #conexpoconagg in Vegas? http://bit.ly/fUZHJ8 – NAWIC missing 🙁
Great photo, gives good sense of Conexpo construction equipment displays scope http://t.co/0KbSqC0 via @AGCofA #conexpoconagg
Have you seen the “I Make America” booth GL 3221 #conexpoaggexpo via @JanTuchman | Video http://www.am.org/ #aec
After #conexpoconagg tonight you might want to check out “Best of Vegas 2010” http://bit.ly/h3O2Vc (2011 venues out March 27)
Have you been to the John Deere Chatterbox at #conexpoconagg? http://bit.ly/hCTC5Y Going social in construction #aec
For those tweeting at ConExpo, it is my sincere hope you notice that these Tweets aren’t selling my products or services. It is all giving away information that real people, enjoying ConExpo might find valuable. A few were sharing interesting tweets from others. You can’t sell anything to someone that doesn’t like you and trust you first! That’s Sales 101 right? So how come so many vendors are just blasting out “come see me” …it’s like a shouting match for airspace. They’d do better if they tweeted about the booth next to them. Sharing is caring.
The construction industry is moving into social media but their skills aren’t yet tuned to the etiquette of the tools or the construction Tweeter (yet). Knowing that Twitter is underutilized (as 14% of the US population has a Twitter account), it is best to share this in a more traditional manner… Blogging, to reach the whole construction audience. A recap of sorts from one social media tool to another…to wet your Twhistle (that’s a Twitter whistle). Should I do something similar on the use of Facebook, YouTube or LinkedIn? Let me know. And please follow me @carolhageon Twitter.