Last night I spoke at the NAWIC Greater Phoenix Chapter 98 on “Web 2.0, LinkedIn & Social Networking: How to Get Noticed & Hired off the Net”. This is an educational opportunity that I will offer via webinars in the near future. I found that many have been attempting to use the popular social networks but the approach has been haphazard.
When you lose your job, many of you fall off the radar. Our contacts only have a business email and office phone number. If they think of you but don’t know how to reach you, your network is useless. (If you didn’t grab a copy of your PST files from Outlook at work you don’t have all your contacts’ emails either). It was apparent that this struck a chord with the audience. Discussion immediately ensued about how people can find you, identity theft issues with public profiles, and account settings to secure your profile details.
There was also a buzz when I began to tweet about Twitter. The perception from the over 40 crowd was Twitter was a bunch of junk and a waste of time. This is a common reaction, but the 20-30 somethings have managed to find a tool that drives traffic, initiates conversations and connects followers and new people to be following.
For business, I find LinkedIn the preferred choice for making connections and there are statistics that bear this out. But why has this been the chosen business social network? Strategic planning, focus and tools. Ask your Human Resource Department or a recruiter where they hang out and then ask them why it’s LinkedIn.
My final thought today is what Web 2.0 is all about…how do you participate in “the conversation”? Some of us are good listeners, others love to speak, lots of us just find things interesting, and many like to help others. Then there is the professional joiner who likes to speak, listen, and help others. We are all a mixture of talents and passions who love to be social.
It is clear strategies that can make an impact, showcase your talents, and project your affinity to change. So embrace web 2.0 technology, use it to your advantage.
If you are interested in attending a future webinar on this topic, please let me know via LinkedIn.