Google loves LinkedIn and I’ve been including this fact in many powerpoint presentations and national speaking engagements for over a year now. There’s more to this love than how Google searches LinkedIn profiles. We can now see the extent of the relationship with today’s LinkedIn blog post announcing LinkedIn Labs (sounds and looks like Google Labs) and the great new projects contained within Labs to prove my point. I’ve used filtering on construction as examples throughout to keep my focus on the construction industry.
First, let’s peek at NewIn. This is a plugin for Firefox (not yet available on IE), that integrates Google Earth with the users on LinkedIn. Not sure of it as a valuable application but it is very visual as seen in this screenshot:
Next, I had to try out LinkedIn Signals. The LinkedIn Blog post today offered the 1st 500 people to request a sneak peek access. I added it after 2pm today. Signals makes LinkedIn status updates from connections look similar to Facebook as seen here: I have to believe that LinkedIn is answering Facebook’s copycat of groups with a more business-like copy of the Facebook Wall. Perhaps this isn’t so much Google’s love for LinkedIn, but their answer to a possible adversary.
Finally to prove my point about LinkedIn and Google is the introduction of INstant, a Google-like search for the LinkedIn User that displays the connections you have based upon your search criteria. I can’t believe that there are over a million instances of construction but this screen shot verifies that very fact!
Then there’s ChromeIn, which I didn’t try out, but then I haven’t used Chrome yet. Being able to see your LinkedIn connections’ status updates in your Chrome Browser must be a good thing for Google.
My take is that with all the Google love for LinkedIn, Facebook is none too happy with their Business to Business audience performance. What’s your opinion?