Business Development in construction is successful when approached as a long term strategy. With all the social networks exploding many have suggested that LinkedIn is all you need for Business to Business. What I’ve found is that business development requires networking in person and that many conversations can begin or be nurtured on-line in social media. I’ve added extensions to browsers, applications to social networking sites and plugins to email to help the business nurturing process. Here are some of my favorites:
Xobni – A plugin for Outlook (and soon Gmail) that indexes your email and makes it easy to identify the social networks your contacts use. If you have an IT department, you’ll need to have your administrator to OK this.
Rapportive – A gmail add-on that automatically finds the social profile of the email sender.
WhoWorks.At – a Google Chrome (browser) extension that lets you see your LinkedIn connections while browsing a website. This is new but has huge potential once LinkedIn add a company API
Here’s the WhoWorks.At results when I browse CFMA.org
Tweets – found in the LinkedIn application directory that shows you what connections use Twitter and provides updates from those you follow on Twitter inside LinkedIn. Great listening tool for business connection nurturing.
Signals – from LinkedInLabs.com that aggregates all the Tweets in your network and across an industry. Search for Construction and filter on a geographic area to see the Buzz of what’s being said.
LinkedIn Today – aggregates news feeds from many sources and serves a snippet of hot topics. You’ve probably noticed this just below your status when checking your connection updates. Construction specific if you use the filter.
With the LinkedIn IPO coming later this year, and McGraw-Hill freeing up some of their LinkedIn shares for it…I predict an uptick in LinkedIn usage in the AEC industry. Are the PR and marketing teams in your construction, engineering or architectural firm listening?
Now that I’ve shared my favorites, will you share yours? Please add your suggestions, comments and ask questions. I’m listening.
You may Find these related posts of interest:
LinkedIn Skills Beta: Claim Your Expertise
Tagging LinkedIn Contacts
Social Media a Twitter in Construction