LinkedIn Profile is Your Business Lifeline

LinkedIn is your web access to business connections and /strong> as such, you should keep it well tuned and make it work for you. One often overlooked item is important in your LinkedIn settings … adding a secondary alternate (personal) email address. I use gmail, but any of the free providers like Yahoo or MSN will do too. You configure this in LinkedIn under Settings | Personal Information | Email Addresses where you will see a screen like this:

An Alternate Email Address is Recommended

You can switch the primary address at any time and continue to receive all LinkedIn correspondence as well as send out email. This is your insurance policy should you experience an unexpected employment transition and need to reach your contacts, or more importantly that they know how to reach you! I’ve seen many people not realize the importance of keeping their profile up to date or remembering to change their primary address after leaving a position or getting a new job. Stay connected with your business connections and give them a way to find you. You’ll be glad you did!